(Chanhassen, MN) June 18, 2008 – Business Impact Group is pleased to be a partner with Best Buy in their support of Breast Cancer Awareness. During the month of October Best Buy employees will have the opportunity to set aside their traditional blue shirts to wear pink, the color of Breast Cancer Awareness.
The initiative was headed up by the Best Buy Women’s Leadership Forum (WoLF Pack). This group which focuses on capturing the female mindset from the female employee’s viewpoint is passionate about giving back. This program allows them to give to a good cause while bringing awareness to the stores, employees and customers about breast cancer and their drive to help find a cure.
Wearing pink is optional, but each time employees choose to participate, $3.00 will be donated to Susan G. Komen for the Cure. They feel strongly that showing their support in the fight against breast cancer is in lockstep with the company’s desire to become more in tune with the female customer.
“We’ve enjoyed a longstanding relationship with Best Buy and are thrilled to be able to work with the other organizations within their walls,” says Marc Powers, BIG VP of Business Development. “The pink shirt campaign is the feel good aspect of our business and we’re proud that the Wolf Pack called on us to help them bring awareness to breast cancer and finding a cure.”
Posted 06/18/2008