Business Impact Group is proud to be the distributor of the very successful Pink Ribbon pen promotion with Best Buy stores nationwide. The promotion enabled a donation of $350,493 to Susan G Komen for the Cure in its fight to end breast cancer forever. As the first known Best Buy driven, female-focused cause marketing product in their stores, they were thrilled to see the success of this project and be able to connect with female customers on a personal level through our support of finding a cure for a disease that impacts millions. They believe that this project and others like it will encourage female consumers to look at them in a new way as they strive to make Best Buy THE place for women to both work & shop.
Pink Ribbon Pens began selling is US Best Buy stores mid October,
National Breast Cancer Awareness month, and have been selling at a rate
of 7,500 pens per week across the country. With inventory still on hand, the business teams have decided to continue sales through May 16th which takes us through Mothers Day.
Posted 02/25/2009