Brand Architects was formed as a specialized division of Business Impact Group (BIG) to meet the unique needs of businesses in the formative stages of brand building. These clients require a highly customized approach to extending their brand into physical forms that are consistent with the brand’s foundation and projected brand personality.
Brand Architects specializes in working with companies intent on extending their presence into the consumer universe; not-for-profits who look to extend their brand into the consumer and retail marketplace; enthusiast oriented or causal organizations that desire to reach a wider audience for their brand or cause; as well as companies that wish to strategically extend their existing brand beyond its core business category.
The Brand Architects team works closely with their clients to analyze and understand the core mission of the brand and to identify the core essence of its personality before offering a solid plan of customized products and merchandising techniques that extend and articulate the brand in new and exciting ways.
The essence of Brand Architects is defined by its process: listening, planning and design, and providing a highly customized solution to each and every business partner.